About Us

The idea of Frankly was born from a frustration at not being able to find stylish, matching tops and bottoms for my active little man.  There seemed to be a gap in the market for everyday toddler outfits that look great, but that are also comfortable and practical. And adding the vinyl lettering was a way to create something unique and personalised.

All of the Frankly pieces are designed, cut and sewn on our kitchen table in Auckland, New Zealand.  The fabrics are 100% cotton, locally sourced and pre-washed to ensure they don’t shrink.

We’d love to get your feedback and ideas on other items we could add to the range. Follow us on Insta @franklykids_ and tag us using #franklykids. For updates about the new range and other promotions, sign up to our newsletter at the bottom of the page.

Isabella & Franklin x